SquaredFinancial’s Chief Marketing Officer, Drosoula Hadjisavva, recently moderated the panel discussion, “From Complexity to Clarity: A Blueprint for Business Growth and Success,” at the Marketing Next conference.
The event brought together over 2,000 marketers and guests from around the world, including industry leaders from Google, Meta, LinkedIn, and Microsoft.
Hadjisavva shared valuable insights on the evolving role of marketing, emphasizing how it goes beyond advertising to build brand authenticity and reputation.
With the rise of Artificial Intelligence and new trends, marketing now plays a crucial role in shaping the entire user journey.
SquaredFinancial highlighted the importance of embracing these changes to drive business growth and success in today’s dynamic digital landscape.
